Marketing The Right Way

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While taking care of the basic necessities of the restaurant, the small and finer details are often missed. For example, you may consider your menu to be just a piece of paper with your dishes listed on it, but it is so much more than that. A well-designed menu with the logo of your restaurant goes a long way in restaurant branding, and also plays an instrumental role in upselling your drinks. Often in this case one should either higher a freelance designer or a designing agency that can deliver great looking designs and within the stipulated time.

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Apart from this a well-designed light board, the menu for tables and pamphlets for offline marketing are essential parts of Marketing. It is advised to invest in developing a good and attractive table menu. One can go from the lavish hard cardboard menu to a laminated booklet. If you have the budget, you can also run paid ads and campaigns on social media for digital marketing.

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Also, it is important to explain each and every dish in one line so as to help customers order.You also need to highlight some of your best foods on the menu or on some sort of visual media, this will not only help in upselling the food but will also help your customer to understand your food better. Remember to train your staff to upsell the menu. Also, online tie-ups are essential in today’s internet age to gain customer traction which will not cost more than a meeting with the alliance team of the food-tech portal.

©Diffusion Marketing Solutions

©Diffusion Marketing Solutions

A restro-bar requires more capital investment at the initial stage but is also one of the most lucrative and high ROI formats in the restaurant business. However, it also one of the most daunting formats, requiring extreme care and involvement of the restaurant owner. Since you’d be catering to more number of customers, and handling a bigger establishment, your involvement as an owner becomes a must for the successful operation of your restaurant and bar.

It is essential that you keep a track of your business, right from inventory to the sales, and stay updated with the daily reports. For instance, you can use Daily sale softwares or mobile apps that gives you real-time reports and updates about your restaurant business, that you can access right on your mobile.